top of page
PCH International
An online tool to show the benefit of D2C over the traditional B2B.
The amuse–bouche
PCH is a leading provider of global supply chain solutions. One of these solutions is offering D2C instead of the traditional B2B. My team was prompted to create an interactive experience that allowed users to learn the difference and benefits of transitioning to D2C from B2B. From sourcing isometric imagery to conceptualizing the users' journey, I worked with PCH to build an experience that translated a complex solution into an immersive journey.
Stylizing Branding
I am reimagining existing branding into interactive, reusable, and user-focused experiences. I'm a client's first introduction to the program so taking static branding elements and creating an interactive branding guide/UI kit is vital to integrate them into Ceros. This branding is followed by brainstorming, ideating, sketching, and prototyping to create said client's first experience in the program. View branding experience.
Visualization of the supply chain, direct-to-consumer advantage
PCH had an analytical approach so I had to filter through metrics and possible user journeys expressed numerically which isn’t the most visually appealing material but explained D2C in a necessarily technical way. This allowed me to play around with the imagery and user journey to illustrate the fatigue of B2B while also highlighting the benefits of D2C.
Study of isometric imagery for information design
We wanted to add some vibrancy to an analytical topic. The information provided lacked a certain humanity and empathy but through isometric imagery and more relatable copy, we were able to establish a clear choice for users. PCH tasks us with visually making D2C more appealing so by designing a less complex and direct journey, B2B seemed overly convoluted and almost unnecessary. The information is still accurate and prominent for each but one visual feels easier than the other.
bottom of page