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Matouk
E-Commerce
Role
My role at Matouk was being the sole UI/UX Designer. Responsibilities include product design, ux design, visual design, user research and ensuring customer retention while increasing conversion and engagement.
Scope
Led, designed, researched user behavior, tested UI elements and begun establishing accessibility across multiple Matouk platforms. Designed incoming features and reimagined existing ones.
Highlights
Increased overall site traffic, session durations and contributed to a consistent 16% YoY uptick in revenue across e-commerce channels.
Key Projects
Homepage Redesign and Optimization
House of Matouk Landing Page
Inline Errors and Establishing WCAG Standards
The amuse–bouche
As the only UI/UX designer on the team, I had a few main goals –– improve conversion, design an immersive experience for the end user and establish a design system where one didn’t exist. Given we worked with agencies for development, brand design and engineering –– my focus is to unify the experience for both our team and users.
Drastic Change
I am reimagining existing branding into interactive, reusable, and user-focused experiences. I'm a client's first introduction to the program so taking static branding elements and creating an interactive branding guide/UI kit is vital to integrate them into Ceros. This branding is followed by brainstorming, ideating, sketching, and prototyping to create said client's first experience in the program.
Impact
After many variations and connecting with every team across the org, I was able to create the Homepage Redesign. This was the largest project done on the Matouk site since 2017. This took a year of research, planning and mapping out a design system that could be later used across the entire site. Through a complete redesign – u-turns trended down by 150%, key information was uplifted for accessibility, drop-off rate improved within the first week and the top navigation allowed for more conversion across all categories.
Accessibility
Accessibility is always at the front of my mind. From the website audit to the roadmap, every update or redesign had to become an accessibility project. Through the website audit, I was able to provide documentation highlighting the lack of industry best practices across the site. See for yourself, explore the Homepage and Navigation.
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